[Big 5 Construct Dubai Exhibition] WAYEN water-based paints attract enthusiastic attention in the Middle East

On November 24, 2025, the Big 5 Construct Dubai, the largest construction and building materials event in the Middle East, opened at the Dubai World Trade Centre. International building materials brand LA PALOMA showcased its new water-based paint series. A photo of the General Manager of WAYEN and the brand's purchasing representatives holding water-based paint products in front of the "More than Bricks" backdrop at their booth became a vivid microcosm of the exhibition's theme of "Global Connection of Environmentally Friendly Building Materials."

As a core building material category under Saudi Arabia's "Vision 2030" infrastructure boom, water-based paints, with their low VOC emissions and weather resistance suitable for the high temperatures of the Middle East, became a hot topic at this year's exhibition. The water-based paints showcased at LA PALOMA not only passed EU REACH environmental certification but also featured three major technological adaptations specifically for the Middle Eastern market:

• Upgraded Temperature and UV Resistance: Utilizing modified acrylic emulsions, these paints can withstand temperatures exceeding 50°C in Middle Eastern summers. The addition of nano-UV-resistant particles reduces coating fading by 40% compared to conventional water-based paints, making them suitable for the intense sunlight of the desert environment.
• Enhanced Substrate Adhesion: Optimized primer penetration formula for mainstream Middle Eastern masonry and concrete substrates, achieving a 0-level adhesion standard (no coating peeling in the cross-cut test), addressing the common problem of traditional water-based paints peeling on porous substrates.
• Fast Drying to Meet Construction Needs: Surface drying time is reduced to 20 minutes at 25°C, with a complete drying time of only 2 hours, perfectly matching the "rapid construction under high temperatures" pace of Middle Eastern infrastructure projects.

The sample wall at the booth visually demonstrated the effects of these paints on brick-like and stone-textured finishes, attracting inquiries from over 50 Middle Eastern buyers, including suppliers from Saudi Arabia's NEOM New City. “The demand for environmentally friendly building materials in Middle Eastern infrastructure projects is exploding. WAYEN's water-based paints not only meet local green building standards but also match our procurement cost expectations," said a Chinese trader involved in the matchmaking. He added that preliminary agreements for water-based paint supply have already been reached for three Middle Eastern projects at this exhibition.

This year's Big 5 Construct exhibition brought together over 2,000 global exhibitors. WAYEN's water-based paint products, with their dual advantages of “environmental friendliness + functionality," are accelerating the “water-based" transformation of the Middle Eastern architectural coatings market and providing a new cooperation paradigm for Chinese building materials companies to expand into overseas markets.