WAYEN Water-Based Paints Makes Grand Debut in Russian Market

Against the iconic backdrop of Moscow’s Saint Basil’s Cathedral, WAYEN has officially launched its eco-friendly water-based paint series in Russia, bringing a new standard of sustainable, high-performance coating solutions to local consumers and professionals.

This launch underscores WAYEN’s global expansion strategy, combining advanced green technology with a deep understanding of regional needs. The product line features zero-VOC, low-odor formulas that are safe for families, while delivering exceptional durability, stain resistance, and a rich palette of colors inspired by Russia’s vibrant cultural heritage and natural landscapes.

"Russia’s architectural diversity and demand for quality, eco-conscious materials align perfectly with our brand’s mission," said a WAYEN spokesperson at the launch event. "We are proud to offer products that not only protect and beautify spaces but also contribute to a healthier living environment."

The collection includes both interior and exterior variants, engineered to withstand Russia’s extreme climate—from harsh winters to humid summers—without compromising on finish or longevity. The packaging, designed with multilingual labels, ensures accessibility for local users, while certifications from international environmental bodies validate the products’ eco-credentials.

WAYEN’s entry into the Russian market marks a significant step in its global footprint, with plans to expand distribution across major cities and partner with local retailers and contractors. As consumers increasingly prioritize sustainability, WAYEN’s water-based paints are poised to become a trusted choice for homes, commercial projects, and historic preservation efforts across the region.