NEWS FLASH: WAYEN Launches Eco-Friendly Water-Based Paints in Russia

Moscow, [January 21, 2026] —

WAYEN, the global coatings innovator, has officially launched its eco-friendly water-based paint range in Russia, combining cutting-edge sustainability with vibrant, long-lasting color.

Perfect for Russia’s diverse climate, these low-VOC formulas deliver superior durability and breathability, protecting both interiors and exteriors against harsh winters and humid summers. The launch, staged with Moscow’s iconic St. Basil’s Cathedral as a backdrop, highlights the brand’s mission to connect Chinese technological expertise with Russian market needs.

“Our water-based coatings are designed to meet Russia’s demand for green building solutions without compromising on performance," said a WAYEN spokesperson. “From bold residential hues to durable commercial finishes, we’re bringing a splash of sustainability to every corner of the country."

Available now through leading distributors nationwide, the collection features multi-language packaging and tailored solutions for both professionals and DIY enthusiasts.